All of the above details should be included, among other things, in the trademark license agreement so that the necessary registration forms can be completed on our page and submitted to the Trademark Register. Those entering into a licensing agreement should consult a lawyer, as there are complexities that are difficult to understand for those who do not have a deep understanding of intellectual property rights. You can enter into a trademark license agreement, whether or not your trademark is registered. You can also do this if it is not registered or if it flies in the registration process. Basically, in the case of an unregistered trademark, you need to make sure that you provide all possible details of your ownership right. You can claim your ownership of the trademark with details such as the correct registration data of the licensed trademark, which should still be valid. An example of a licensing agreement in the restaurant sector would be for a McDonald`s franchisee to have entered into a licensing agreement with McDonald`s Corporation allowing them to use the company`s branded and marketing materials. And toy makers regularly sign licensing agreements with movie studios that give them the legal power to produce action characters based on popular similarities of movie characters. On the other hand, when granting a non-exclusive license, the trademark owner may designate multiple licensees in a single jurisdiction or use the trademark in that country with the licensee. A trademark license agreement is an effective document for a trademark owner to extend their trade name in the market. What you need to keep in mind is that the brand value associated with your brand should not decrease due to your licensee`s activities. This verification should be carefully planned and formulated in the terms of your trademark license agreement. At IPHub Asia, we specialize in brand and design protection in Asia, with a strong focus on Southeast Asia.
If you have any questions about trademarks, please contact us. You can also visit our website to learn more about our services. Trademark owners have the option of granting an exclusive or non-exclusive license for their trademarks. For an exclusive licence, the trade mark proprietor appoints a licensee in each country and only the holder of the licence in question has the right to use the trade mark in the country concerned. However, a trademark is the best way to claim your ownership of the trademark. Trademark licensing agreements are the process in which a registered trademark owner (licensor) authorizes another person (licensee) to use the trademark. This applies for a certain period of time, in a given territory and under certain conditions, without transferring ownership of the trademark. The licensor may also limit the use of the trademark. They do so under the conditions set out in the licence agreement.
For example, the licensor may allow a trademark to be used only for certain goods and services. It`s important that your brand has brand value and reputation for your business. This is essentially a statement about the quality of your goods and/or services. If the licensee who has the right to use the trademark does not maintain the quality of their goods and/or services, this can damage your company`s hard-earned reputation. For this reason, one of the most important elements of a trademark license agreement is that you perform due diligence of the licensee. In addition, the standard quality control of the goods and services provided by the licensee will be ensured by detailing the quality and conditions of use of the trademark. License agreements limit the conditions under which one party may use another party`s property. While the real estate in question can encompass a large number of objects, including real estate and personal property, licensing agreements are most often used for intellectual property, such as patents and trademarks, as well as copyrights for written materials and plastic arts. . . .